Although I'm the worst marketer in the world I'm an avid follower of Seth Godin's blog/books and he wrote something this week that was very important to me- The smart way to do it is to be unique before you get lucky and become famous. Take a listen to an old Talking Heads record or a house designed by Wright early in his career. They were unique before they were famous. This takes more patience, more guts and a lot more weirdness because the thing you're doing is actually interesting before it (if you're lucky) becomes popular. You might not end up as Oprah, but your uniqueness is yours, and it can pay off long before the masses choose you merely because you're the famous one.
Playing it safe is dangerous- I like fiRE
Playing it safe is dangerous- I like fiRE
Playing it safe is dangerous- I like fiRE
Although I'm the worst marketer in the world I'm an avid follower of Seth Godin's blog/books and he wrote something this week that was very important to me- The smart way to do it is to be unique before you get lucky and become famous. Take a listen to an old Talking Heads record or a house designed by Wright early in his career. They were unique before they were famous. This takes more patience, more guts and a lot more weirdness because the thing you're doing is actually interesting before it (if you're lucky) becomes popular. You might not end up as Oprah, but your uniqueness is yours, and it can pay off long before the masses choose you merely because you're the famous one.