I don't see how it could replace "content creators." I think that's an optimistic take.
I think what will happen is probably worse. The "content creators" won't be replaced, they'll just become really good at getting AI to "hit" the algorithm. Instead of thousands of content people making soy face for thumbnails, it'll be consolidated into a few hundred or less "content creators" making super slop instead.
The companies making AI aren't interested in making content... there will be no money there for them compared to the money they can make selling subs to people who are chasing after becoming one of the new consolidated super slop creators... because those new super slop creators will be making beaucoup money and that's the dream baby.
You know how the legacy media is all.owmed by a small handful of.companies?
So look at the platforms the "content creators" use- who owns them? Google, Meta, etc- these are business whose only mission is to make $, more and more $. Right now they are giving a cut of the $ to "content creators". For the big companies why wouldn't they cut out the humans?- using Ai to generate the content themselves will make more $, they will absolutely do this imo. "Content creators" for them were just a necessary middle stage to train the AI's. They'll have absolute editorial control over the "content" and suck up all of the $
Now in the scenario where the "content creators" use AI tools to be faster- they have to pay for those- someone has to pay for the compute time- "content creators" will be priced out- it will get too expensive for the majority of them to use the tools as they'll be competing against the companies that own the hardware they are paying to use- and again if the tools are owned by big tech they'll just use the advanced tools to create their own "creators" and content.
If humans play a game that a machine can do better like algo chasing to create content slop machines will always win.
Only time will tell what happens but big companies like Apple and Amazon are already in the media production/"content creation" game and they are in that game to make a profit.
That's a good point re: Amazon and Apple making slop (and most of it is). I could see the future you're describing. Peak slop. Hopefully you're right about that being a tipping point if all that comes to pass.
I don't see how it could replace "content creators." I think that's an optimistic take.
I think what will happen is probably worse. The "content creators" won't be replaced, they'll just become really good at getting AI to "hit" the algorithm. Instead of thousands of content people making soy face for thumbnails, it'll be consolidated into a few hundred or less "content creators" making super slop instead.
The companies making AI aren't interested in making content... there will be no money there for them compared to the money they can make selling subs to people who are chasing after becoming one of the new consolidated super slop creators... because those new super slop creators will be making beaucoup money and that's the dream baby.
You know how the legacy media is all.owmed by a small handful of.companies?
Same thing basically. That's the future I see.
So look at the platforms the "content creators" use- who owns them? Google, Meta, etc- these are business whose only mission is to make $, more and more $. Right now they are giving a cut of the $ to "content creators". For the big companies why wouldn't they cut out the humans?- using Ai to generate the content themselves will make more $, they will absolutely do this imo. "Content creators" for them were just a necessary middle stage to train the AI's. They'll have absolute editorial control over the "content" and suck up all of the $
Now in the scenario where the "content creators" use AI tools to be faster- they have to pay for those- someone has to pay for the compute time- "content creators" will be priced out- it will get too expensive for the majority of them to use the tools as they'll be competing against the companies that own the hardware they are paying to use- and again if the tools are owned by big tech they'll just use the advanced tools to create their own "creators" and content.
If humans play a game that a machine can do better like algo chasing to create content slop machines will always win.
Only time will tell what happens but big companies like Apple and Amazon are already in the media production/"content creation" game and they are in that game to make a profit.
That's a good point re: Amazon and Apple making slop (and most of it is). I could see the future you're describing. Peak slop. Hopefully you're right about that being a tipping point if all that comes to pass.